Realme is no longer just a budget alternative—it’s a brand that has become a style statement among young Indians. Known for aggressive pricing, stylish designs, and high-performance devices, Realme’s growth in India has been nothing short of phenomenal. Let’s dive deep into Realme’s history, strategy, innovations, and what lies ahead for the brand in 2025.

Realme’s Entry in India: Born to Compete

Realme was launched as a sub-brand of OPPO in May 2018, exclusively targeting the Indian market. Its debut device, the Realme 1, was a hit on Amazon due to its bold design, solid specs, and affordable price.

With a clear focus on value for money, Realme positioned itself as the go-to brand for performance-seekers on a budget. By 2019, it became an independent entity and expanded its product portfolio rapidly.

Today, Realme smartphones in India start from just ₹6,999, offering flagship features even in entry-level models.

Realme’s Rapid Rise: Winning Hearts Across Segments

Realme followed a sharp and scalable strategy:

• Focused heavily on online-first sales
  
  

• Targeted Gen-Z and college-going users
  
  

• Used flash sales to build hype
  
  

• Delivered powerful chipsets and fast charging even under ₹10,000
  
  

Its slogan, “Dare to Leap,” perfectly summed up its risk-taking yet customer-first attitude. Within two years, Realme became one of the Top 5 smartphone brands in India, overtaking long-time players like Lenovo and Micromax.

Innovation at a Fast Pace

Realme didn’t just play the price game. It consistently brought innovation to the budget and midrange segments.

Fast Charging for All

Realme was one of the first to bring 30W–65W fast charging to phones priced below ₹15,000.

Powerful Processors

From the Helio G90T in budget phones to Snapdragon 870 in its GT series, Realme offered unmatched performance per rupee.

High Refresh Rate Displays

90Hz and 120Hz displays became common in Realme phones before many others adopted the trend.

Camera Focus

Realme introduced 64MP quad-camera setups, Street Photography mode, and Sony sensors in under ₹20,000 devices.

Realme UI

Built over Android, Realme UI matured quickly with features like dual-mode audio, customizable icons, and smooth animations.

Make in India Commitment

Realme manufactures nearly all of its smartphones in India through its production facility in Greater Noida. This supports India’s “Make in India” initiative and helps keep costs low while improving supply chain efficiency.

Realme also announced investments in R&D centers in India for product development, innovation, and local optimization.

Realme’s Current Market Position in 2025

As of 2025:

• Realme holds a strong position in the ₹8,000 to ₹25,000 price segment
  
  

• The Realme Narzo series caters to budget gamers
  
  

• The Realme Number series balances style and performance
  
  

• The GT series competes with premium flagships
  
  

• Realme is exploring the foldable and AI-integrated smartphone space
  
  

With offline expansion, Realme now caters to both urban and rural markets effectively.

Beyond Smartphones: The Realme Ecosystem

Realme isn’t just about phones anymore. It has launched a full ecosystem under its “TechLife” brand, including:

• Smartwatches
  
  

• TWS earbuds
  
  

• Smart TVs
  
  

• Power banks
  
  

• AIoT products like electric toothbrushes, home appliances, and smart cameras
  
  

All of these products are priced affordably, designed stylishly, and appeal to the younger demographic.

Realme’s Future Plans for India

Looking forward to 2025 and beyond, Realme plans to:

• Expand into flagship territory with GT and foldable devices
  
  

• Launch India-specific features optimized for local use cases
  
  

• Double down on AI-powered cameras and sustainability
  
  

• Build a robust 5G + AIoT ecosystem
  
  

Realme also plans to enhance its after-sales service by expanding its service center network across Tier 2 and Tier 3 cities.

Final Thoughts: Should You Buy a Realme Phone in 2025?

Realme’s aggressive growth, customer-focused innovation, and unbeatable pricing make it a top recommendation in almost every price segment.

Whether you're a student on a budget, a gamer looking for a powerful device, or someone who just wants a stylish phone with strong cameras—Realme offers something for everyone.

With prices starting from ₹6,999, Realme continues to dominate the value-for-money category while stepping confidently into the future of smartphones in India.