iQOO Smartphones in India: The Performance Powerhouse Built for Gen-Z (2025 Edition) 

iQOO (pronounced as “i-cue”) is a relatively new yet rapidly rising smartphone brand in India. Backed by Vivo, iQOO entered the Indian market with a clear vision: to deliver flagship-level performance, gaming features, and premium design at aggressive prices. In 2025, iQOO has become the go-to choice for gamers, creators, and power users who don’t want to compromise on speed or style.

Let’s dive deep into iQOO’s journey, lineup, innovations, and what makes it a standout in India’s smartphone space.

iQOO’s Entry and Rise in India

iQOO launched in India in February 2020 with its first device—the iQOO 3. Despite being a new player, its focus on performance, especially around gaming and multitasking, attracted a tech-savvy audience.

Being a Vivo sub-brand, iQOO shares research, manufacturing, and service infrastructure with its parent, while maintaining a youth-centric identity focused on speed, visuals, and power.

In 2025, iQOO smartphones in India start at ₹11,999, making them accessible to both budget users and premium seekers.

iQOO Smartphone Lineup in 2025

The current iQOO range is streamlined yet powerful:

• iQOO Z Series – Budget to midrange models with solid performance and 5G (Z9, Z9x)
  
  

• iQOO Neo Series – Upper midrange “flagship killers” with premium chips (Neo 7 Pro, Neo 9 Pro)
  
  

• iQOO Number Series – Balanced phones offering great cameras and power (iQOO 12)
  
  

• iQOO Pro Series – True flagship phones with Snapdragon 8 Gen 3, curved AMOLED displays, and advanced cooling
  
  

Popular models in 2025 include iQOO Neo 9 Pro, iQOO Z9 5G, and the high-end iQOO 12.

Why iQOO Is Booming in 2025

1. Extreme Performance, Affordable Pricing

iQOO focuses heavily on using top-tier chipsets, like:

• Snapdragon 8 Gen 2 / Gen 3 (in Neo and Pro series)
  
  

• MediaTek Dimensity 7200/9300 (in budget and midrange Z series)
  
  

These chipsets make iQOO phones ideal for gaming, editing, and heavy multitasking.

2. Gamer-Focused Hardware

iQOO phones often feature:

• 120Hz or 144Hz AMOLED displays with fast touch sampling rates
  
  

• Liquid cooling systems and vapor chambers
  
  

• MEMC tech for smoother gameplay and video
  
  

• Dual stereo speakers and X-axis linear motors for immersive feedback
  
  

3. Vivid AMOLED Displays

From ₹15K upwards, most iQOO phones come with AMOLED displays, offering deep blacks, vibrant visuals, and high refresh rates that gamers and binge-watchers love.

4. Fast Charging = Zero Wait Time

Almost every iQOO device now supports 44W to 120W fast charging, getting users from 0 to 100% in 20–30 minutes.

5. Funtouch OS Gets Smarter

iQOO uses Funtouch OS, shared with Vivo but optimized for performance:

• Smooth UI with customization
  
  

• Minimal bloat in higher-end models
  
  

• New additions like AI Smart Scene, Game Assistant, and RAM expansion
  
  

Built for Indian Users

iQOO has smartly tailored its approach for Indian consumers:

• Aggressive online-first pricing (mostly Amazon exclusive)
  
  

• India-first launches like the Neo series
  
  

• Flagship features like 50MP Sony cameras, Ultra Game Mode, and India-optimized power management
  
  

iQOO also benefits from Vivo’s wide service network, ensuring good after-sales support even in Tier 2 and Tier 3 cities.

Market Impact and User Base in 2025

iQOO now ranks in the top 6 smartphone brands online in India, and continues to grow.

What users love:

• Flagship specs at midrange prices
  
  

• Durable builds and unique designs
  
  

• Minimal heating and high sustained performance
  
  

Their Neo 9 Pro and iQOO 12 are among the most recommended phones in the ₹25K–₹60K segment in 2025.

Future Plans: Speed + AI + Value

In the coming years, iQOO plans to:

• Introduce more Snapdragon 8 Gen 3+ powered phones in midrange
  
  

• Focus on AI-assisted photography and real-time video enhancements
  
  

• Expand offline presence while maintaining online-first pricing
  
  

• Bring foldable or flip-style experimental phones
  
  

• Offer 3 years of OS updates for Pro series
  
  

Their strategy is clear: deliver maximum value and raw power at competitive pricing.

Final Verdict: Should You Buy an iQOO Phone in 2025?

If you're someone who:

• Loves gaming or multitasking
  
  

• Wants flagship-level performance under ₹30K
  
  

• Prefers AMOLED and high refresh rate
  
  

• Doesn’t want MIUI or heavy bloat
  
  

Then iQOO is easily one of the best options in the Indian market today.

With smartphones starting at ₹11,999, iQOO delivers an unbeatable mix of speed, style, and smart pricing—making it a top choice for Gen-Z and tech enthusiasts.